Terms of use

Terms of Use

Anchor & Alloy LLC — Terms of Use

Last Updated: December 4, 2025

These Terms of Use (“Terms”) are a legal agreement between you and Anchor & Alloy LLC (“Anchor & Alloy,” “we,” “us,” or “our”) governing your access to and use of our websites, booking widgets, applications, and related services (the “Services”). By using the Services, you agree to these Terms. If you do not agree, do not use the Services.

1) Eligibility & Accounts

You must be at least 13 to use the Services (and 18 to purchase paid Services). You are responsible for keeping your account credentials confidential and for all activity under your account.

2) Services & Bookings

We provide software and operational support tools (e.g., booking links, reminders, messaging, websites, automations) for home-service businesses.

Scheduling/No-Shows. If you book an appointment through our widget, you agree to the applicable provider’s rescheduling/cancellation rules. Missed appointments may incur a fee where stated during booking.
Third-Party Providers. Some Services connect you with independent service providers. We do not control or guarantee their services and are not responsible for third-party acts or omissions.

3) Subscriptions, Trials, and Billing (for business customers)

If you purchase a paid plan:

Fees. Prices are shown at checkout and may be subject to tax.
Auto-Renewal. Plans renew automatically until canceled. You can cancel by contacting us to end the next renewal term.
Refunds. Unless our offer says otherwise, fees are non-refundable once the billing period starts.
Late/Failed Payments. We may suspend or terminate access for nonpayment. Payments are processed by our payment provider(s), such as Stripe. We do not store full card numbers.

4) Acceptable Use

You will not:

(a) copy, modify, or reverse engineer the Services;
(b) use the Services to send spam or unlawful content;
(c) infringe intellectual property or privacy rights;
(d) attempt to bypass security or access non-public areas;
(e) upload malware;
(f) misuse SMS or email features (see §6).

We may suspend or terminate for violations.

5) Your Content & Our License

You retain ownership of content you upload (“User Content”). You grant Anchor & Alloy a worldwide, non-exclusive, royalty-free license to host, process, transmit, display, and otherwise use User Content solely to provide and improve the Services and as you direct via features you enable (e.g., websites, messages, bookings). You represent you have the rights to provide User Content.

6) Communications, SMS Program & Consent

If you opt in, we may send you emails and SMS related to your account, bookings, reminders, and (if you consent) promotions.

Program Name and Description. Anchor & Alloy Service Alerts (“Program”) provides service and appointment updates, booking confirmations and reminders, operational notifications, and occasional promotional messages related to Anchor & Alloy’s services. By opting in, you agree to receive these types of messages.

Opt-Out Instructions. You can cancel the SMS service at any time. Simply text “STOP” to the shortcode or long code number from which you are receiving messages. Upon sending “STOP,” we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us through that Program.

Rejoining Instructions. To rejoin the Program after opting out, sign up again as you did initially (for example, through an online form, checkbox, or keyword opt-in). Once you complete the opt-in process again, we will resume sending SMS messages to you.

Help Instructions. If you experience issues with the messaging program, reply with the keyword “HELP” for more assistance, or reach out directly to our support team at [email protected] or by phone at +1 929 734 8361.

Carrier Liability Disclaimer. Carriers are not liable for delayed or undelivered messages.

Message and Data Rates. As always, message and data rates may apply for messages sent to you from us and for messages you send to us. Message frequency varies. For questions about your text or data plan, contact your wireless provider.

Privacy Policy Link. For privacy-related inquiries, and to understand how we collect, use, and protect your information, please refer to our Privacy Policy at https://anchorandalloy.com/privacy-policy.

Compliance with Industry Standards. We endeavor to operate the Program in accordance with applicable industry standards and guidelines for SMS programs, including CTIA policies and carrier requirements, as updated from time to time.

Legal Compliance. We will handle SMS communications in accordance with applicable laws and regulations, including the Telephone Consumer Protection Act (“TCPA”) and other relevant U.S. federal and state laws governing marketing and transactional messaging.

7) Intellectual Property

The Services, including software, designs, and content we provide (excluding User Content), are owned by Anchor & Alloy and its licensors and are protected by IP laws. Except for the rights expressly granted, no license is granted to you.

8) Third-Party Links & Integrations

The Services may link to or integrate with third-party sites and tools. Their terms and privacy policies apply to your use of those services. We are not responsible for third-party content or services.

9) Confidentiality (B2B)

If we exchange non-public business information, each party will use reasonable care to protect the other’s confidential information and use it only to provide/receive the Services.

10) Feedback

If you send ideas or suggestions, you grant us a non-exclusive, worldwide, royalty-free license to use them without restriction.

11) Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE THAT THE SERVICES WILL BE ERROR-FREE OR UNINTERRUPTED OR THAT RESULTS WILL MEET YOUR REQUIREMENTS.

12) Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ANCHOR & ALLOY AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS/REVENUE/GOODWILL, DATA LOSS, OR BUSINESS INTERRUPTION. OUR TOTAL LIABILITY FOR ANY CLAIMS RELATING TO THE SERVICES WILL NOT EXCEED THE GREATER OF (A) $100 OR (B) THE AMOUNT YOU PAID TO US FOR THE SERVICES IN THE 3 MONTHS BEFORE THE CLAIM.

13) Indemnification

You will indemnify and hold Anchor & Alloy harmless from claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Services; (b) your User Content; (c) your violation of these Terms or applicable law; or (d) your interactions with third-party providers or customers.

14) Termination

You may stop using the Services at any time. We may suspend or terminate access if you violate these Terms, fail to pay fees, or create risk/harm for us or others. Upon termination, your right to use the Services ceases. Sections that by their nature should survive (e.g., §§5, 7–13, 16) will survive.

15) Changes to the Services or Terms

We may modify or discontinue features at any time. We may update these Terms from time to time. Material changes will be posted on our site (and/or emailed, if appropriate). Your continued use after the effective date constitutes acceptance.

16) Governing Law; Dispute Resolution

These Terms are governed by the laws of the State of New York, without regard to conflicts of law rules.

Arbitration & Class Action Waiver. Any dispute arising out of or relating to these Terms or the Services will be resolved by binding arbitration in New York County, New York, administered by JAMS under its rules. You and Anchor & Alloy waive any right to a jury trial and to participate in a class action. You may seek relief in small-claims court if eligible. This section does not limit either party’s right to seek injunctive or equitable relief for IP or security matters.

17) International Users & Export

You must comply with all applicable export control and sanctions laws. We operate primarily from the United States; by using the Services, you consent to processing in the U.S. (see Privacy Policy for details).

18) Entire Agreement

These Terms (plus any applicable order form or plan, and our Privacy Policy) are the entire agreement between you and Anchor & Alloy regarding the Services and supersede prior agreements on the subject.